In this awesome article, TechCrunch columnist Ms Siegler (@parislemon) looks at how the owner of Amazon, Jeff Bezos , has made the long game work:
http://techcrunch.com/2013/08/05/bezos-not-bozos/
Siegler dwells deeper into the profit free Amazon and discerns how they have managed to become the global force in online shopping. From turning profits into long term investments and Bezos, explaining that periodically Amazon wants to “check in” with its ability to make money.
It is a really great read for anybody interested in Amazon and the long-term game.